Folli Follie is an internationally diversified retailer (operating in more than 28 countries) which designs, manufactures and distributes jewellery, watches and fashion accessories. The company operates stores in Greece, North America, Romania, Bulgaria, Cyprus and Moldova. In addition, FF acquired the British jewellery company Links of London in 2006. In 2013 the company sold the travel activity (duty free shops) to Dufry AG with which FF has a strategic participation in the travel retail sector.
Strong brand recognition (Folli Follie and Links of London)
Strategic relationship with Dufry promoting FF and Links of London Brands
Agreement with Authentic Brands Group to assume exclusive wholesale and retail distribution right for Juicy Couture brand in Europe.
Minimum exposure to the Greek consumer
Focus on JW&A segment that has the highest profit margins
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